Theory Notes For Edexcel AS Business

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Theory Notes For Edexcel AS Business

The AS Theory Notes have been mapped across the Edexcel AS Business Studies specifications.

UNIT 1 - DEVELOPING NEW BUSINESS IDEAS

UNIT 2a - MANAGING THE BUSINESS

Section 1
Section 2
Section 3
Section 4

2a.1.1: Marketing Objectives & Strategy

2a.1.2: Creating A Successful Marketing Mix

2a.1.3: The Marketing Mix - Product

2a.1.4: The Marketing Mix - Price

2a.1.5: The Marketing Mix - Place

2a.1.6: The Marketing Mix - Promotion

2a.1.7: Social Factors & The Marketing Mix

2a.2.1: Product Or Service Design

2a.2.2: Productivity & Efficiency

2a.2.3: Capacity Utilisation

2a.2.4: Stock Control

2a.2.5: Lean Management

2a.2.6: Quality Management Techniques

2a.2.7: Consumer Protection Legislation

2a.3.1: Budgeting

2a.3.2: Sales Forecast

2a.3.3: Cash Flow Forecasting

2a.3.4: Managing Working Capital

2a.3.5: Differences Between Cash & Profit

2a.3.6: Why Businesses Fail

2a.4.1: Different Types Of Organisational Structure

2a.4.2: Recruitment & Training

2a.4.3: Motivation Of Staff In Theory

2a.4.4: Getting The Best From Staff In Practice

2a.4.5: Reducing Labour Costs