The GCSE Theory Notes have been mapped across the Edexcel GCSE Business Studies specifications, by unit and then by section.

Unit 1 - An Introduction To Small Business


1.1.1: Understanding Customer Needs
 

1.1.2: Market Mapping

1.1.3: Analysing Competitor Strengths and Weaknesses

1.1.4: Understanding the Need to Add Value

1.1.5: What Options Exist for Starting a Business?


1.2.1: What is Enterprise?

1.2.2: Thinking Creatively

1.2.3: What Questions Do Entrepreneurs Ask?

1.2.4: Invention & Innovation
-
Generating Business Ideas


1.2.5: Taking a Calculated Risk

1.2.6: Other Important Enterprise Skills


1.3.1: Objectives When Starting Up

1.3.2: The Qualities Shown By Entrepreneurs


1.3.3: Estimating Revenues, Costs & Profits

1.3.4: Forecasting Cash Flows

1.3.5: Obtaining Finance

 


1.4.1: Customer Focus

1.4.2: The Marketing Mix

1.4.3: The Importance of Limited Liability

1.4.4: Start-up Legal & Tax Issues

1.4.5: Effective On-Time Delivery
& Customer Satisfaction



1.4.6: Recruiting, Training & Motivating Staff


1.5.1: Market Demand & Supply

1.5.2: Impact of Changes In Interest
Rates on Small Businesses

1.5.3: Impact of Changes In Exchange Rates

1.5.4: How Do Business Cycles
Affect Small Businesses?

1.5.5: What Effect Do Business Decisions
Have On Stakeholders?


Unit 3 - Building A Business


3.1.1: Marketing
 

3.1.2: Market Research

3.1.3: Product Trial & Repeat Purchase

3.1.4: Product Life-Cycle

3.1.5: Branding & Differentiation

3.1.6: Building A Successful Marketing Mix


3.2.1: Design & Research Development

3.2.2: Managing Stock & Quality

3.2.3: Cost-Effective Operations
& Competitiveness

3.2.4: Effective Customer Service


3.2.5: Meeting Consumer Protection Laws


3.3.1: How To Improve Cash Flow

3.3.2: How To Improve Profit


3.3.3: Break-Even Charts & Break-Even Analysis

3.3.4: Financing Growth

 


3.4.1: Organisational Structure

3.4.2: Motivation Theory

3.4.3: Communication

3.4.4: Remuneration


3.5.1: Ethics In Business

3.5.2: Environmental Issues

3.5.3: Economic Issues Affecting International Trade

3.5.4: The Impact Of Government & The EU

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