The AS Theory Notes have been mapped across the OCR AS Business Studies specifications, by unit and then by section.

Unit F291 - An Introduction To Business


1.1.1: What Businesses Do
 

1.1.2a: Sources of Finance

1.1.2b: Human Resources

1.1.2c: Market Research


1.2.1: Economic Sector

1.2.2: Size

1.2.3: Legal Structure

1.2.4: Ownership



1.3.1: Corporate Objectives

1.3.2: Stakeholders


 


1.4.1a: What is a Market?

1.4.1b: Demand

1.4.1c: Supply

1.4.1d: Market Equilibrium

1.4.1e: Different Types of Market



1.4.2: Technological Change

1.4.3: Social and Cultural Change

1.4.4: Moral and Ethical



Unit F292 - Business Functions


2.1.1: Marketing Objectives

2.1.2: Market Analysis

2.1.3a: Creating a Successful Marketing Mix

2.1.3b: The Marketing Mix - Product

2.1.3c: The Marketing Mix - Price

2.1.3d: The Marketing Mix - Place

2.1.3e: The Marketing Mix - Promotion

2.1.3f: Elasticity and Decision Making


2.2.1: Budgeting

2.2.2: Cash Flow Forecasting

2.2.3a: Costs

2.2.3b: Contribution

2.2.4: Break-even Analysis

2.2.5: Investment Decisions

2.2.6a: Profit and Loss Account

2.2.6b: Balance Sheet

2.2.6c: Using Final Accounts




2.3.1: Labour Turnover

2.3.2a: Motivation in Theory

2.3.2b: Motivation in Practice

2.3.2c: Leadership Styles

2.3.3: Organisational Structure and Design




2.4.1a: Operational Efficiency

2.4.1b: Capacity Utilisation

2.4.2: Organising Production

2.4.3: Quality

2.4.4: Stock Control

2.4.5: Lean Management




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