The AS Theory Notes have been mapped across the Edexcel AS Business Studies specifications, by unit and then by section.

Unit 1: Developing New Business Ideas


1.1.1: Characteristics of Entrepreneurs
 

1.1.2: What Motivates Entrepreneurs

1.1.3: Leadership Styles


1.2.1: What Makes a Market

1.2.2: What Should Firms Supply?

1.2.3: Identifying What Consumers Want or Need



1.3.1: Researching Demand for the Business Idea

1.3.2: Is There a Market for the Business Idea?

1.3.3: Positioning the Idea

1.3.4: Product Trial

1.3.5: Opportunity Costs of Business Ideas



1.4.1: Current Economic Climate


1.5.1: Sources of Finance



1.6.1: Sales Volume and Revenue

1.6.2: Business Costs

1.6.3: Profit and Contribution

1.6.4: Break-even Revenue Level

1.6.5: Profit and Loss Account

1.6.6: Measurement of Profit



1.7.1: Creation of a Business Plan


Unit 2a: Managing the Business


2a.1.1: Marketing Objectives and Strategy

2a.1.2: Creating a Successful Marketing Mix

2a.1.3: The Marketing Mix - Product

2a.1.4: The Marketing Mix - Price

2a.1.5: The Marketing Mix - Place

2a.1.6: The Marketing Mix - Promotion

2a.1.7: Social Factors and the Marketing Mix


2a.2.1: Product or Service Design

2a.2.2: Productivity and Efficiency

2a.2.3: Capacity Utilisation

2a.2.4: Stock Control

2a.2.5: Lean Management

2a.2.6: Quality Management Techniques

2a.2.7: Consumer Protection Legislation




2a.3.1: Budgeting

2a.3.2: Sales Forecast

2a.3.3: Cash Flow Forecasting

2a.3.4: Managing Working Capital

2a.3.5: Differences Between Cash and Profit

2a.3.6: Why Businesses Fail




2a.4.1: Different Types of Organisational Structure

2a.4.2: Recruitment and Training

2a.4.3: Motivation of Staff in Theory

2a.4.4: Getting the Best From Staff in Practice

2a.4.5: Reducing Labour Costs



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