The AS Theory Notes have been mapped across the Edexcel AS Business Studies specifications, by unit and then by section.
Unit 1: Developing New Business Ideas
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1.1.1: Characteristics of Entrepreneurs |
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1.1.2: What Motivates Entrepreneurs |
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1.1.3: Leadership Styles |
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1.2.1: What Makes a Market |
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1.2.2: What Should Firms Supply? |
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1.2.3: Identifying What Consumers Want or Need |
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1.3.1: Researching Demand for the Business Idea |
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1.3.2: Is There a Market for the Business Idea? |
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1.3.3: Positioning the Idea |
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1.3.4: Product Trial |
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1.3.5: Opportunity Costs of Business Ideas |
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1.4.1: Current Economic Climate |
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1.5.1: Sources of Finance |
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1.6.1: Sales Volume and Revenue |
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1.6.2: Business Costs |
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1.6.3: Profit and Contribution |
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1.6.4: Break-even Revenue Level |
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1.6.5: Profit and Loss Account |
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1.6.6: Measurement of Profit |
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1.7.1: Creation of a Business Plan |
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Unit 2a: Managing the Business
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2a.1.1: Marketing Objectives and Strategy |
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2a.1.2: Creating a Successful Marketing Mix |
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2a.1.3: The Marketing Mix - Product |
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2a.1.4: The Marketing Mix - Price
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2a.1.5: The Marketing Mix - Place
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2a.1.6: The Marketing Mix - Promotion
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2a.1.7: Social Factors and the Marketing Mix
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2a.2.1: Product or Service Design |
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2a.2.2: Productivity and Efficiency |
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2a.2.3: Capacity Utilisation |
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2a.2.4: Stock Control |
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2a.2.5: Lean Management
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2a.2.6: Quality Management Techniques
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2a.2.7: Consumer Protection Legislation
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2a.3.1: Budgeting |
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2a.3.2: Sales Forecast |
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2a.3.3: Cash Flow Forecasting |
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2a.3.4: Managing Working Capital |
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2a.3.5: Differences Between Cash and Profit
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2a.3.6: Why Businesses Fail
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2a.4.1: Different Types of Organisational Structure |
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2a.4.2: Recruitment and Training |
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2a.4.3: Motivation of Staff in Theory |
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2a.4.4: Getting the Best From Staff in Practice |
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2a.4.5: Reducing Labour Costs
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